Social TV Ratings-Weekly Roundup for 4/16-4/22

0April 23, 2012SocialGuide TeamSocial TV Ratings, STVR, Weekly Roundup

Happy Monday, tweeps! Time for an STVR roundup to start off the week:

For the week of Monday, April 16, 2012- Sunday April 22, 2012, SocialGuide tracked:

  • 13,817,185 social TV comments
  • 3,884,587 social TV watchers
  • 2,869 unique programs
  • 3.56 comments/unique

The ongoing Voice/Idol battle has been at it for awhile now and this week NBC’s The Voice trumps FOX’s American Idol in Series, Primetime, and Episodes. Overall, The Voice was the #2 most social program with 509,495 comments for the week (Idol was #5 with 287,650 comments) and it was the #1 Series (Idol was #2). Perhaps this had to with we call “The Bieber Effect” (see post below), as the most retweeted comment for the week was from @MaxtheWanted: “Great to see @justinbieber at the Voice…his jab to @SivaTheWanted ‘s balls was legendary!!” Idol’s most retweeted comment was from singer himself @JesseMcCartney: “Just turned on American idol! Whoaaaaa!!! Who is this Jessica Sanchez??? She’s got my VOTE!!! For real! She’s unbelievable!!!” Katy Perry will be performing on Idol this Thursday. Perhaps the pop princess will boost Idol into the #1 spot next week? Stay tuned.

The NBA playoffs are quickly approaching and players got really physical in the heated match-up between the #Thunder and #Lakers Sunday afternoon on ABC. The double overtime thriller broke the 1 million social TV comment barrier, and was our #1 social sports event and program of the week. Lakers forward Metta World Peace was ejected in the 2nd quarter for throwing a vicious elbow to Thunder’s forward James Harden mid-way through the game. His tweet following the game was all over SportsCenter/ESPN this morning:

“I just watched the replay again….. Oooo.. My celebration of the dunk really was too much… Didn’t even see James ….. Omg… Looks bad” -@MetaWorldPeace

The NHL playoffs have been incredibly exciting with all underdogs holding on to the lead so far in round 1. The #6 most social sports event for the week was between the two highest scoring teams in the 2012 playoffs, the #Flyers and #Penguins. The Penguins demolished the Flyers 10-3  who had hoped to make a statement after losing the first 3 games of the series. So much for that. We expect much more excitement/buzz as we get closer to the #StanleyCup finals.

Another social sports hit was saturday night’s #UFC145 fight between @JonnyBones and @SugaRashadEvans. Jones would win by a unanimous decision but Evans gave Jones his toughest fight yet. We collected over 140,000 social comments for the fight as @UFC continues to flex its social muscle.

Image from Screen Invasion, click for source

Other highlights:

  • MTV had two shows in the Top 10 Series and Episodes this week: Randy Jackson’s America’s Best Dance Crew and Punk’d. #ABDC was the #7 most social Series (91,037 comments by 52,450 uniques) and the #9 episode. This season, ABDC has a new celebrity superstar challenge every week (last week had Flo Rida, the premiere had Britney Spears). Fans have already started backing their favorite teams: #moswantedcrew aka #mdubarmy was the #1 crew hashtag last week. Punk’d (which had 65,022 comments by 48,180 uniques) is getting more social because of its new format. A different celebrity hosts and punks their friends each week for the half hour time slot. Tyler the Creator, or as he was dubbed #tylerthedemolisher, hosted this week and punked everybody’s favorite new band @thewantedmusic: #thewantedonpunkd was the #1 hashtag for the night. Next week, #PLL star @LucyyHale will be running the show.
  • Bravo’s The Real Housewives of Atlanta had its reunion last week and to no surprise, it was drama, drama, drama. It was the #5 most social Series and the #7 most social episode with 198,870 comments by 68,342 watchers. It has to be said that the most retweeted comment was from Tyler the Creator who was watching the #RHOAReunion: “Oh, Its Called Atlanta Housewives. Yo This Show Is Real Haha, They Just Keep Yelling And Yelling And Yelling And Yelling. I Think I Like It.” Apparently everyone else does too.

NBA playoffs, Stanley Cup, Kentucky Derby, and lots more coming up in the next few weeks. Tweet us and let us know what you’ll be watching! Also, don’t forget to set up your FREE subscription to get STVR reports delivered via email every day, week or month. Sign up at the top of the STVR, and let us know how often you’d like to receive the data as well as your preferred format, .pdf of .xls.

See you next week!

-SocialGuide team