Here at SocialGuide, we believe in looking at social comments happening around TV shows as they are airing. Why? Because this is where real social TV is occurring. And Twitter agrees: “a good percentage of the 90 million tweets per day are television related with Twitter peak times happening during real-time broadcast TV prime time.”
Since January 1st, 2011 we’ve monitored and stored 90 million comments from 9 million unique people for 18,000 unique television shows.
So what do we consider to be a social TV comment? Well there are the “check-in” services where people can check into shows whether or not that program is airing. This only represents about 1% of social TV comments that are shared. The next largest group is what we consider to be “Twitter check-ins,” which is when people use explicit words or abbreviations around the shows they are viewing (e.g. “I’m Watching Glee” and “#NW American Idol.”) But, far and away, the largest pool (89%) of comments about TV are what we call “implicit” comments. This is where we come in.
SocialGuide has created an Intelligent Social Television Recognition System that dynamically recognizes all the ways people are being social around a TV show. This includes program names, a program’s social abbreviation(s), and other common natural language that is used to describe a TV show. We’ve also inputted thousands of cast members and athletes’ Twitter accounts so that @replies directed to these stars are included in this data as well. For example, if someone at replys @KimKardashian while “Keeping Up With the Kardashians” is on air, we consider this to be a social TV comment.
We are committed to capturing comments around air-time and we will continue to evolve our system so that we can bring forth the most relevant social TV content and data.
If you have questions about our methodology, we’d love to hear from you.